ARTIFAKTUM

World, meet Manelisi!

World, meet Manelisi!

  When seeing “Hand crafted” on a beautiful product, have you ever thought about who actually ‘hand crafts’ it? Putting faces to the lovely humans whose hands bring to life the extraordinary visions of our Creative Directors and Designers might just hit you right in the feels!     In 2004, The Eastern Cape suffered a great loss as a man by the name of Manelisi transferred to the Cape in search of work. For a long time (and I mean a long time) he struggled to find work in...

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BEHIND THE SEEN

BEHIND THE SEEN

  All that meets the eye is not everything to be seen…let that sink in. Or rather, try to understand it! All that makes up the final images of a beautiful lookbook is not often seen or even heard of! It’s not always easy and it’s not always smooth sailing, but who would trust the captain of a ship if he didn’t know how to handle the waves?     It’s the day of the shoot and you’d think finding a perfect location and backdrop in a gigantic and gorgeous...

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CONSTRUCTING THE DECONSTRUCTED

CONSTRUCTING THE DECONSTRUCTED

What is the most unique thing you have drawn inspiration from? (Rhetorical, of course!) Having thought about that, the next question is, would you ever have thought a dog and spice could be inspiring? Not your most common combo, right? I know – enough with the questions! I’ll get to it!     As you know, RU has just launched the new AW18 Masala Collection - with a unique and personal take on ‘Africa’, it’s not like anything you will have ever seen before, and I would like to shed...

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