ARTIFAKTUM

Why Artifakt?

  • By Kirsti Nagel
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Why Artifakt?

“ɑːtɪfakt/

  1. 1.

an object made by a human being, typically one of cultural or historical interest.

"gold and silver artefacts"

  1. 2.

something observed in a scientific investigation or experiment that is not naturally present but occurs as a result of the preparative or investigative procedure.”

       - Google.

 

Okay, so our masterpieces are not observations as part of a scientific experiment per se, but you better believe they are as precious as GOLD AND SILVER AND SHINE BRIGHTER THAN YOUR HIGHLIGHTER...while being hand(crafted) by human beings, and are of African culture and interest.

The collection is based on the creative duo that is Erin-Lee and Chad’s fascination with Africa.

So much thought went into this collection, it was even gender orientated!

Kind of..

“We wanted a gender fluid model that embodied a more progressive

look and we see the square shape of the arrow mask as male and the

circle as female. This is prevalent in our brand. The combination of

these two shapes mathematically gives rise to all other shapes in the

universe thus there is no male or female.” Chad Petersen

 

You all know we are not the most ‘luxurious’ country in the world, although you can never say we don’t have a culture of our own! Think “vis en tjips” or saying “awe” to all the “ma se kinners”, but this collection showcases that our beautiful country has the ability, creativity and vision to produce future Artifakts!

 

The ARTIFAKT collection is a satirical take on Africa that combines

elements of luxury craftsmanship in a utilitarian manner and is reminiscent of

how general items become findings and therefore ARTIFAKTS.

 

“When you look at the definition of Artifakt, it’s something that is made

by someone. We teach our staff how to hand-craft all our products with

as much care and precision as possible. We find our way to our

beautifully crafted bags via the design and production processes we’ve

implemented, so we’d like to think they’re already ARTIFAKTS in the

making, as well as being pieces of art” – Erin-lee Petersen

 

And there you have it – right from the Artifakt creator’s mouths.

 

 

 

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