RU-bik's Unit

  • By Kirsti Nagel

RU-bik's Unit

If you are curious, you’ll find the puzzles around you. If you are determined, you’ll solve them.”, Erno Rubik, inventor of the Rubik’s Cube.

Research Unit started out as a puzzle to be solved – high end, luxury goods of top quality…in South Africa. That sounds as challenging as a Rubik’s Cube to a chameleon! But, determination was present…



Doing research to come up with a concept for a blogpost for our lovely RU Humans, I stumbled across the little colourful cube that some people use in the same way that they would doodling to keep their hands at bay while their minds take on the motion of a tumble dryer. Funnily enough I realized that RU is more similar to a RUbik’s Cube than you might think. Although I doubt that’s a thought that would’ve ever crossed your mind, honestly?


Rubik’s Cubes have 43 252 003 274 489 856 000 possible configurations – that’s 43 Quintillion! That is a REAL number. (I am not just here for your entertainment, but to give you the FACTS! #google)

The relativity between the amount of possible configurations and our brand is versatility. We may not have 43 quintillion different masterpiece designs, but the RU brand can carry you through an equal amount of settings – smart or casual, street or corporate – we’ve got you! And you know we do!



The cubes can be twisted and turned without breaking or falling apart, which still boggles the minds of many! Do you know what else boggles the minds of many? The RU Ten Year Quality guarantee! Our Masterpieces are made to be USED, and to live a life with you – without falling apart!

Oh, and one last thing, the most expensive Rubik’s Cube ever produced is called The Masterpiece Cube – coincidence? I think not!




The puzzle was solved, but the configuration possibilities will never end – RU is determined to keep twisting and turning.

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