ARTIFAKTUM

Launching An Evolution

Launching An Evolution

Determined to push boundaries and showcase to the world the phenomenal quality South Africa is capable of producing, we are on a journey of evolution!    Opening a brand new Flagship store in Cape Town’s V&A Watershed, we'd like to think we are on a ‘level up’ streak, and we have no intention of slowing down! Housing our classic collection, our ‘frequent traveler’ range, also known as the White Label collection, as well as our newest range, proudly boasting our heritage, called Masala, we have built the space to be a direct...

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Exposure, Attention, Interpretation, Recall.

Exposure, Attention, Interpretation, Recall.

Exposure, attention, interpretation and recall – a break down of how human beings develop a general feeling toward something, or a perception of it. Each phase is rather redundant without the previous, think of it this way; you would not be able to pay attention to something without having been exposed to it and taken interest in the first place. This is the perceptual process.     In order for you to actually pay attention to something, it needs to catch your eye and keep you engaged in order for...

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